A belated Father's Day gift of data

Google created a infographic exploring Father’s Day digital trends. Take a look at what we found below; including how instrumental and varied online research is for gift giving.


Advertisers can uncover similar demand insights and query trends using Google Insights for Search.

Posted by Keri Overman, The Google Retail Team

Comments

Post a Comment

Popular posts from this blog

Search marketing “stocking stuffers”: 5 festive strategies to lighten your workload this holiday season

Image
(Cross-posted from the DoubleClick Search Blog ) Running top-notch digital campaigns for the holidays can be a lot of work, and your to-do list can seem never-ending. On top of the festivities of the season, you’re juggling fleeting promotions, revising stale ads, and trying to balance your budget -- all in hopes of reaching holiday shoppers at the moment they’re looking to buy. So how do you succeed online during one of the busiest times of the year, and reach the right people with the right message, at the drop of a (Santa) hat? Over the past few weeks, we’ve shared some best practices to whip your campaigns into shape, just in time for the holidays. Today, we wanted to recap a few of our favorite search marketing “stocking stuffers” to put the cheer back in your holiday and help you go faster, smarter, and better than ever before. With tools to scale and streamline your seasonal campaigns, find some extra time to sit back and enjoy your toasty apple cider -- while we take care of th...
Read more

Happy Omnidays!

Image
December of 2014 may be remembered as the first truly omni-channel holiday season: the year retailers really stretched the sales funnel to include mobile, store visits and online buying under one big connected holiday umbrella. Let's take a break from the holiday dash to see what we can learn from companies that have been creating unified shopping experiences for consumers while ringing in bigger and better profits for themselves. We'll start with a salute to three great examples of omni-channel thinking: Macy's , Sephora and REI . Macy's  When over 15,000 people streamed into Macy's main New York City store at 6 pm this Thanksgiving Day, CEO Terry Lundgren wasn't too surprised. Omni-channel helped put those shoppers there. “So far, people are gravitating to the doorbusters," Lundgren said the next day. "There’s so much information online, so they’re doing that research and going right for those doorbusters." 1 Macy's has been working for yea...
Read more

Connecting shoppers and great stores online

Image
(cross-posted on the Official Google Blog ) Online shopping is great for many reasons, but most of all it’s a convenient and fast way to turn your intent to buy that new pair of running shoes, for example, into an actual purchase. But shoppers tell us they’re often nervous about buying from online stores they don’t know. We created the free Google Trusted Stores program to help solve this problem. When shoppers see the Google Trusted Store badge, they know in a snap they’re shopping with a reputable retailer and they can feel confident making an informed purchase. We’ve been testing the program since last fall with about 50 online merchants and more than 10 million orders. It’s working even better than we hoped, generating positive feedback from shoppers and increasing sales for merchants. Starting today, Google Trusted Stores is open to all U.S. merchants who want to apply. Helping shoppers choose stores they can trust When shopping online, you may come across the Google Trusted Stor...
Read more