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(cross-posted from the DoubleClick Search Blog ) In an earlier blog post , we highlighted how shoppers exposed to a brand’s Product Listing Ads (PLA) and text ads are more likely to engage with that brand. To take full advantage of this opportunity across ad formats, it’s important that retailers have both a complete, accurate product feed and the tools to manage their campaigns at scale. T oday we’re excited to announce that DoubleClick Search will integrate feed management and optimization capabilities from Channel Intelligence . As an add-on solution to the DoubleClick Search Commerce Suite , the first step in this integration combines the data feed expertise from Channel Intelligence with the core workflow and optimization features from DoubleClick Search . Especially with the announcement of Shopping campaigns , having a detailed product feed is crucial for retailers to run high-impact search campaigns. This integration benefits retailers in the following ways: Build optimized p...

(Cross-posted from the Google Inside Adwords Blog ) Last year, we introduced Shopping campaigns to a limited number of advertisers as a new, retail-centric way to manage and promote your products on Google. It allows you to browse your inventory directly in AdWords, streamlining how you organize, bid and report on your Product Listing Ads. We received great feedback from advertisers so far, who say that Shopping campaigns help them save time organizing their inventory and discovering new opportunities to optimize and grow their traffic online. Here are just a few things we’re hearing from retailers. "We're very excited about the opportunities that come with Shopping campaigns. It makes life easier for retailers who want to get more granular with their targeting, solving many problems that exist today. Its features help clients manage, exclude and prioritize their products and can help clients continue to see increased ROI on PLAs in the future." - Todd Bowman, Product M...

Here at DoubleClick Search, we’ve been focused on developing tailored solutions for retail advertisers  -- delivering the scale, performance, and speed our customers need to maximize revenue for their businesses. Today, we’re excited to introduce the DoubleClick Search Commerce Suite , a robust toolset offering a smarter, faster, product-centric layer to search management. The suite is comprised of solutions that help you automatically create and update text ad and PLA campaigns based on your product catalog, leverage real-time data to optimize against your product or category-level business goals, and measure it all with flexible, product-based reports. Putting “product” at the core of commerce investments We designed the DoubleClick Search Commerce Suite with products at the core, letting you efficiently build, manage, and optimize campaigns by seamlessly integrating with your existing product investments. As the only platform directly integrated with Google Merchant Cent...

Black Friday and Cyber Monday are no longer one-day events. Facing a shorter holiday season, retailers rolled out deals earlier than ever this year, and shoppers followed suit. In fact, people were searching for Cyber Monday deals as early as Thanksgiving Day when Cyber Monday was a top trending search on Google. What else does our data show? Not only did consumers start early, but they also hunted for deals all weekend long, often on mobile devices. Tech gifts dominated and vloggers shared their finds in “haul videos” on YouTube. Savvy advertisers are tracking these trends to inform and improve their efforts all season long. Click here to read the full article on Google Think Insights. Posted by The Google Retail Team

(cross-posted from the Inside AdWords Blog ) The holiday season is about giving.  And, of course, buying.  You know this, and your holiday paid search plan is almost definitely in place by now - but is there anything that could have slipped through the cracks?  We want to help you get every drop of retail goodness out of the busy weeks ahead, so we put together this checklist to ensure that your plan accounts for everything it should. Download the Essential Paid Search Holiday Checklist Does your plan account for all of those little things that may get overlooked? Efficient communication with your team Driving performance with the right strategies and messaging Contingency plans if things don’t go as you imagined they would Regardless of what your account and account team looks like, it’s never a bad idea to double check that the pieces to your master plan are all in place. With every day during the holiday season being critically important, decisions can get magnified. ...

Cross-posted from the Google Inside AdWords Blog The holiday season is a time of the year when many of us spend hours finding the perfect gifts. It’s also a time when knowing that an online retailer is trustworthy is more important than ever. That’s where Google Trusted Stores comes in - we’re spreading holiday cheer by helping people find the best online stores and shop with confidence. Google Trusted Stores is a free certification program to highlight retailers that offer a consistently great shopping experience. Qualifying merchants display a badge on their website, and Google stands behind these stores by offering $1,000 of free purchase protection . Since we introduced the program last year, we’ve been working hard to expand it, including launching a new integration with seller ratings on AdWords, updating the badge with more helpful information for shoppers, and broadening store participation around the world. Shopper feedback powering seller ratings Google Trusted Stores now ...

Can online search ads impact offline store sales? The connection seems counterintuitive, but the answer is a firm "yes." A milestone meta-analysis of experiments with 13 top U.S. retailers, conducted by Applied Predictive Technologies, proves that search ads drive incremental offline sales. Results vary by industry and advertiser, but the research offers guidance for multi-channel retailers: Create a seamless connection between your channels and use digital to efficiently drive sales across the board.  To read the full article visit Google Think Insights .  Posted by Nina Thatcher, The Google Technology Team