mortiz081

With more and more retailers offering holiday deals earlier in the season, the excitement about Black Friday is no longer confined to a single day. Now it’s more like a month-long event. As a result, one in five shoppers plan to head to stores on Thanksgiving Day to capitalize on Black Friday deals. 1 To get a read on the trends heading into Black Friday, we took the temperature of holiday shopping online. We looked at search trends on Google, insights from Google Consumer Surveys and top trending purchases on our same-day delivery service, Google Express. Mobile shoppers are out in force As smartphone shoppers hunt for deals during snackable moments throughout their day, this holiday season will likely be the most mobile ever. Shopping searches on Google coming from smartphones have increased 3.5x year over year and continue to grow. 2 And we’re currently sending more mobile traffic to retailers per week from Google Shopping than we did during the peak of last holiday season. 3 The ...

(cross-posted on the Google Analytics Blog ) "Enhanced Ecommerce in Google Analytics made it extremely easy to analyze the metrics that are important to an ecommerce site and garner the insights to make smart changes to our website, driving significant improvements in performance!" -- Danny Gavin, VP and Director of Marketing at Brian Gavin Diamonds Our Enhanced Ecommerce features in Google Analytics are officially out of beta today, complete with brand new tools like Product Attribution . Combined with our new Shopping Campaigns report , Google Analytics provides our retail clients with an integrated view of their customers. As part of today’s announcements, we’re also excited to highlight partnerships with Shopify , PrestaShop , Blue Acorn for Magento, and mShopper . Using Enhanced Ecommerce in conjunction with our partners’ products simplifies the implementation process and gives you a full set of tools to create and optimize your ecommerce site. Please see the end of th...

Conventional wisdom suggests that the rise of digital is making local retailers obsolete. But the reality is much different—technology actually presents new opportunities to help savvy retailers connect with consumers, drive them to the store and increase sales. To better understand the impact of smartphones and online information on in-store shopping, Google partnered with Ipsos Media CT and Sterling Brands to conduct an online survey. With this new research, we were able to uncover the real relationship between digital and local retail, as well as debunk three common retail myths. Myth: Search results only send consumers to e-commerce sites. The Reality: Search results are a powerful way to drive consumers to stores. Many retailers believe that when shoppers look for products online, they limit their research strictly to e-commerce websites. In reality, three out of four shoppers who find local information in search results helpful are more likely to visit stores. When information ab...