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(cross-posted from the Inside AdWords blog) In a couple of days, it will be November and the holiday rush will be in full swing. With six fewer days between Thanksgiving and Christmas compared to last year, retailers must make the condensed holiday shopping period count. Here are our top tips for using Product Listing Ads (PLAs) to your advantage this holiday. Sway undecided shoppers with timely promotions. Gift givers are often in the market for things they don’t normally buy, and according to our recent research , price is the main reason they decide to shop somewhere new. We saw this in action last year, as one in four holiday shoppers purchased from a retailer they had never shopped with before. Including promotional text like free shipping, price discounts, coupons, and purchase incentives in your PLA campaign can help close the deal with shoppers still trying to make up their minds. In fact, one in five say free shipping will be the deciding factor on purchases this year, so ma...

(cross-posted from the Google Inside AdWords Blog ) Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price. To make it easier for you to connect with these consumers and promote your products on Google, we’re introducing Shopping campaigns, a new campaign type for PLAs. Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google. Key benefits 1. Retail-centric way to manage your products Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groups for the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote. You use the product att...

(cross-posted on the DoubleClick Search Blog ) A few months ago, we announced improvements to our inventory-aware campaigns feature, which automatically creates and optimizes a retailer’s search campaigns, based on updates made to their Google Merchant Center product feed. Since then, we’ve seen some impressive results across the board, showing that inventory-managed keywords more than doubled return on ad spend for heavy users (1) . Today, we wanted to highlight one of our success stories around this feature. The following story comes from Piston -- a bicoastal digital agency in the US, who helped their retail client maintain a “stylish profile” by keeping their campaigns relevant using inventory-aware campaigns. After working around the clock to keep up with ever-changing product descriptions, prices, and landing pages during a busy holiday season, Piston turned to inventory-aware campaigns to scale their campaign management across their retail client’s 8,000+ products. “When we’r...

(cross posted from the Inside AdWords Blog ) People are increasingly turning to their mobile devices as shopping assistants at home, in stores, and on the go, and constant connectivity is helping shoppers find the products they want, whenever they want. Google Shopping connects people looking for products with the best places to buy both online and in local stores , and there are big opportunities for retailers to connect with mobile shoppers using mobile Product Listing Ads (PLA), particularly as we head into the holiday retail season. Expanded Google Shopping results on mobile devices As part of our efforts to help retailers promote their products to people across devices, we’re updating the look of the mobile PLA unit on Google.com to help shoppers more easily browse and discover products on their mobile device. Users can now swipe to quickly see more products in the mobile PLA unit without having to leave the search results page. The unit will also feature larger product images and...

(cross-posted from the Google Inside AdWords Blog ) We’re excited to share our fall series of Learn with Google webinars. These web events will demonstrate how to use digital marketing to build brand awareness and give you the tools you need to drive sales. This season we’re focusing on Search and Display, two fundamental building blocks for digital marketing. We will be introducing new tools, as well as providing tips for existing ones. Every webinar is led by Google product experts and includes time for live Q&A. Sign up to start becoming a smarter digital marketer today. Upcoming webinars: October  17 [Wallet] Maximize mobile conversions with Google Wallet Instant Buy 22 [Search] Automate your AdWords bids to achieve your Target ROAS (return on ad spend) Goal 23 [Shopping] Google Shopping - Mobile/Local 29 [Mobile] Driving More Revenue from App Installs  November  7 [Display] A Creative Approach to Engage with Your Customers Online 13 [Search] Measuring Convers...

Shoppers are already on the lookout for this year’s trendiest Halloween costumes, and if Google Shopping trends are any indication you’ll be seeing a lot of Minions, Walter Whites, and Foxes at your Halloween party this year. We took a look at the top trending searches on Google Shopping, and found that Minions took the #1 spot on top trending searches, with people searching for both adult and kids costumes that sport the Despicable Me franchise character. On the heels of the Breaking Bad series finale, searches for “Breaking Bad costumes” are nearly 3x higher this year compared to last. And rounding out the top three are Fox costumes , likely spurred by Ylvis’s What Does the Fox Say video on YouTube which broke into the Billboard Hot 100 list this September and generated more than 100M views and counting. Top trending costume searches on Google Shopping:  Minion costume   Breaking Bad costume   Fox costume   Duck Dynasty costume   Miley Cyrus costume ...

With Google Shopping, people can easily research products, compare items, and connect with merchants online to make their purchase. We've been going global to bring a quality online shopping experience to users around the world. But sometimes the most helpful information about a product is whether you can find it at a local store nearby. Recently, we began rolling out two new local features for Google Shopping. The first is local availability for Product Listing Ads on desktop and smartphones. When someone searches for a product on Google, she may see a Product Listing Ad for a local store. When she clicks on the ad, she’ll arrive at a local storefront where she can browse a large selection of the store’s inventory before she visits in person. For example, someone searching for a new fragrance may see an ad letting her know it’s available at a nearby store. After clicking the ad, she’ll see product and availability information for that fragrance, along with similar items in stoc...