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The importance of mobile devices has never been clearer: each week, tens of millions of people use Google Shopping and Google search on their mobile phones, generating hundreds of millions of searches. And many of these people are looking for product information; 76% of shoppers use the web to research purchases and 57% of people use mobile devices to help them shop smarter. We want to give you the best answers quickly, regardless of the device you use. We’ve worked hard to make it easier for you to find the product information you need, whether you’re at home or on the go, using Google Shopping and Google Search. And we’re happy that you’re finding it easier to discover and research products, and to find where to buy those products online or in-store at the best price. For example, we’ve introduced 360-degree product imagery , Shortlists and more relevant reviews . We want to focus our efforts on Google Shopping and Google Search, to create a better, more consistent shopping experi...

July - the month of barbeques, swimming pools, and the height of summer fun - also signals the second largest retail event of the year, Back to School shopping. To understand how people are shopping this year, we surveyed back to school shoppers and took a look at search trends on Google and YouTube.  Our research shows two trends: first, this is the earliest back to school shopping season on record, as the ability to research online at any time, anywhere, on any device, has sped up shopping noticeably. And second, based on Google Shopping data the odds are you’ll see a lot of One Direction lunchboxes at your local school this year. Research in July, purchase in August Our study found that not only are people already shopping, by the end of July most of their back to school research will already be complete. On Google, searches for “Back to School Sales” started trending two weeks earlier this year than in 2012. While just a small group of consumers have started to make purchases ...

Cross-posted from the Inside AdWords Blog At Google, one of our goals is to help make the web work for you. Today we’re announcing our summer series of Learn with Google webinars, which will teach you how to use digital to build brand awareness and give you the tools you need to drive sales. Each of our sessions gives you deep-dive educational content, across a breadth of products and marketing objectives, in a format that’s convenient for you. Every webinar is led by Google product experts and includes time for audience Q&A. Sign up to start becoming a smarter digital marketer now.  Upcoming live webinars:   July [Shopping] Google Shopping 101: Overview of Shopping & Product Listing Ads [Search] Improving Your Search Campaigns with Remarketing Lists for Search Ads [YouTube] Driving Direct Response with Video August [Shopping] Google Shopping 201: Product Listing Ad Optimization Essentials [Shopping] Google Shopping 301: Advanced Optimization Tactics [Search] Taki...

Cross posted from the Google Commerce Blog For a generation, clip-and-save coupons in freestanding newspaper inserts (FSIs) were the norm for shoppers. But with the introduction of downloadable, print-at-home, and digital coupons in recent years, shoppers today have a whole new array of options to receive and redeem better, more relevant discount offers -- whether at home or on the go. Internet marketing research firm eMarketer estimates that mobile coupon users will grow to 53.2 million by 2014. Zavers by Google , the digital coupon solution that delivers relevant discount offers to shoppers on their desktops and mobile devices, completed a study with Shopper Sciences to dive into the current state of couponing, the potential of digital and mobile couponing, and to provide guidance in developing a strategy for the future.   The Zavers study found that while women and moms have traditionally been the typical coupon user, men are quickly catching up -- now representing about a thi...

(cross-posted from the Inside AdWords Blog ) As we previously announced , we began enforcement of the new unique product identifier feed specification as part of an ongoing effort to improve product data quality on Google Shopping. These new specifications help us serve better results to our users while creating more opportunities for merchants. Enforcement of these new specifications has begun and will continue to ramp up over the coming weeks. By September, all violating offers will be rejected and will not be served through Product Listing Ads. These new feed specifications will affect all accounts in the United States and non-exempt accounts in France, Germany, and the United Kingdom. Beginning September 16th, all previously exempt accounts in France, Germany, and the United Kingdom as well as all other targeted countries will be subject to these new requirements. For more information, please review the unique product identifier requirements and the latest product feed specifica...

Google’s  Lightbox ad format  -- a part of the  Engagement Ads  family, which consists of interactive ad formats that let advertisers create and scale brand messages across the web, while only paying when a user engages with the ad -- has seen a great deal of  momentum  since its launch in March. Today we are announcing a brand new capability within this format – Google Catalogs in Lightbox. Brands invest heavily in creating beautiful stories in their printed catalogs, and we want to make it easy for our users to connect with relevant, digitized versions of these catalogs around the web. With Google Catalogs in Lightbox, users can easily flip through the digital catalogs, to see the latest product selections, check product prices, and visit product pages without ever leaving the original page they were browsing. Advertisers pay on a Cost-per-Engagement (CPE) basis -- meaning that they pay when a user chooses to read their catalog. And with access to metrics...

Cross posted from the Google Commerce Blog Since its launch in January, Zavers by Google has partnered with leading regional supermarkets, like D’agostino, BI-LO/Winn-Dixie and Associated Food Stores, to reward customers with relevant coupons. The digital coupon solution also helps retailers and manufacturers increase shopper spend and basket size. Price Chopper, an innovative 81-year-old supermarket chain based in New York, worked with Zavers to engage their loyal shoppers in a new way, and saw significant results. Price Chopper was looking to optimize their coupon marketing campaigns and deliver more effective coupons to their customers’ rewards cards. After researching multiple digital coupon solutions, Price Chopper teamed up with Zavers by Google to seamlessly integrate their website and mobile app with the technology to load coupons directly to customers’ rewards cards. “Digital coupons make it easier for shoppers to get savings at the moment they’re deciding what to buy. Plus, ...