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Showing posts from April, 2013

Google Engage for Agencies Hangout on Air: Remarketing

Join Anastasia Holdren for a 30-minute Hangout on Air hosted by Google Engage for Agencies featuring the benefits of remarketing on the Google Display Network. Learn about the different remarketing strategies you can implement to help clients achieve their online goals. Anastasia Holdren is President of SEM Training, providing training and consulting for Google AdWords advertisers. Working with Google, she piloted the Seminars for Success program in 2006. RSVP for the hangout here

Reaching the mobile phone shopper

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Demand for mobile phones shows no signs of slowing down - in fact, according to one study smartphone subscriptions in the US increased by 50% year over year in 2012*. There are many ways to purchase a phone today, and even more choices and options that come with it. To better understand how people shop for mobile phones, Google teamed up with Compete to look at shopping patterns for mobile phones and how they have changed over the past year. Here are some highlights from our findings: Devices drive more purchases; less buy to upgrade Year over year, 25% more consumers purchased a phone to get the latest and greatest device while 9% less purchased because they were eligible for an upgrade. In fact, 1 in 3 smartphone buyers select a phone first, then a carrier. More choices, more online research The proliferation of non-exclusive devices at carriers has resulted in more switching, brand uncertainty and cross shopping. One in 3 shoppers switched carriers (up 39% YOY) and nearly half (4...