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Over the next few weeks, we’re offering five opportunities to learn more about Google+ for your business. We kick off with a Learn with Google Hangout on Air with bestselling author +Chris Brogan on November 5th at 10am PT / 1pm ET. Chris will cover tactics for successful social marketing and discuss his new book, “Google+ for Business: How Google's Social Network Changes Everything.” RSVP for the Hangout on the Google+ Event page .    Learn Chris’s recipes for how to grow and engage your Google+ community to build your brand and drive your business’s visibility and conversions. Hear about Chris’s own experiences helping companies succeed in their content marketing and social projects. Chris Brogan is a New York Times bestselling author, CEO of Human Business Works, and advises companies on marketing, business strategy, communications and more. If you have a question for Chris, leave your question as a comment on the Google+ Event .   Boost your success with Google+ Wa...

'Holiday shopping' used to fit neatly between Black Friday & the week before Christmas (or even Christmas Eve, for those last-minute shoppers); a look back at 2011 spend statistics, however, indicates a blurring of that timeline. Retailers, shop owners, and emarketers: if you're waiting until the post-Halloween lull to prep for major holiday sales upticks, it's time to rethink your strategy. According to Mastercard Spending Pulse, we saw some major sales volume dates throughout November 2011—even ahead of Black Friday. How early did we see spending at brick-and-mortar locations spike, in 2011? November 5th—two weeks and counting! What does this mean for 2012 holiday shopping habits? Well, for starters, Black Friday—which once signaled the major gift-buying kickoff—is no longer the starting point. According to Ipsos, 54% holiday shoppers started shopping before Black Friday in 2011. Thanksgiving itself is nothing to frown at (what turkey coma?). Internet Retail...

How many times have you started searching for a new pair of shoes on your smartphone while waiting in line, continued your research on your laptop when you got home, and then searched online to find a local store that has those shoes in stock? Today, people no longer see a line between online and offline shopping, and neither do smart retailers. This year online and offline shopping experiences are more seamless than ever before - across pricing, functionality, and promotions - making this the first Nonline holiday season. Not only is this the first Nonline holiday season, but it’s an important one for retailers as consumers prepare to spend more money -- and spend more time making sure they get the most value for every dollar spent. Our research released today with Ipsos shows that on average, shoppers plan to spend $900 on holiday shopping this year, up slightly from an average of $854 last year. Along with this bump in spending, we’re seeing an increase in research before purchasing...

(cross-posted on the Google Commerce blog & Inside AdWords blog) Shoppers are savvier than ever. They use social recommendations, web searches and smartphone apps to make informed purchase decisions. So how can a retailer stand out and get a shopper’s attention? Today, we're rolling out a new way for retailers to reach shoppers at the moment of interest. Retailers can now add promotions to their product listings on Google Shopping to make them stand out. In addition, they can distribute their promotions on other Google properties such as Google Maps for Android and the Google Offers app, and attract shoppers to their store.  Promotions are highlighted in product listings on Google Shopping In a few simple steps retailers can create a promotions list, map it to the right products in Google Shopping and upload to Google Merchant Center .  Our system supports user specific redemption codes and associated reporting, enabling retailers to measure the performance of each prom...

(cross-posted on the Google Mobile Ads Blog ) Earlier this year , we launched The Mobile Playbook in the US to help brands and agencies develop winning mobile strategies. At the time, most marketers had already moved beyond the “why mobile?” question, but didn’t know where or how to get started. Now it’s become clear that, when done right, mobile works for marketers. As the industry has evolved, we’re seeing examples of marketers designing compelling mobile creatives, and how savvy advertisers are finding ways to measure the real value that mobile has on their businesses. These are two areas that have been top of mind for the thousands of marketers that we’ve talked with and we’re excited to expand the playbook to delve deeper into these topics. In The Full Value of Mobile section, we dive into the range of mobile conversions possible today and how they provide economic value to businesses in ways that marketers may not realize. For example, Adidas worked with iProspect to evaluate ...

(cross-posted on the Inside AdWords Blog ) As we’re nearing the end of 2012, we’ve all got business goals to meet. Some of you might even be prepping for your busiest season. Today, we’re announcing our next series of Learn with Google webinars, which will arm you with the tools you need to get the most out of your holiday ad dollars. We’ve got a special series on remarketing as well as a few holiday-specific strategies to help you navigate the season successfully. Over the next couple of months, 20 webinars will teach you tips and how-to’s to help make the web work for your business. Check out the full schedule of webinars below: 10/16 [ Search ] Drive Traffic to your Locations with your Online Campaigns 10/18 [ Video ] TrueView Video Advertising Strategies for the Holidays 10/23 [ Mobile ] Understanding your App Users with Google Analytics 10/24 [ Research ] Real-Time Insights with Google Consumer Surveys 10/25 [ Display ] Remarketing Series: Getting Started with Remarketing 10/30 [...

Google and Compete recently completed the Portable PC Shopper Study to better understand the purchase decision journey for tablet, laptop and ultrabook shoppers. Here are a few highlights from our research: Tablet, Laptop and Ultrabook shoppers are triggered to shop for different reasons. The top 4 reasons why consumers purchased a device were: They wanted a smaller/lighter device (tablets & ultrabooks indexed higher here) They needed to replace a lost/broken device (laptops indexed higher) They wanted to upgrade their device They purchased based on impulse - they just had to have it Overall, these triggers were pretty even when looking at data aggregated across portable PCs. Ultrabooks & tablets indexed higher against smaller/lighter device and impulse. Laptops indexed higher against replacing a lost or broken device. When they start shopping, Portable PC shoppers are often undecided on a brand or retailer. Portable PC Shoppers use digital sources to inform decisions through...