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(cross-posted on the Google Mobile Ads Blog ) Earlier this week we shared how today's consumers expect more -- much more -- from mobile sites. They told us so in our recent research survey, What Users Want Most From Mobile Sites Today . Today we'll share more results, with some great examples of businesses giving mobile users what they want. Whether you're a Fortune 500 company or the pizza shop down on the corner, creating a mobile-friendly site is a critical step: 67% of mobile users say that they’re more likely to buy a product or service from a mobile-friendly site, and 74% say they’re more likely to return to that site in the future. How are smart companies making mobile sites work for them? Less is more: ProFlowers  For their new mobile site, the flower retailer ProFlowers simplified things by highlighting the most popular bouquets to reduce scrolling, by trimming text, and by cutting checkout steps. How well has it worked? “Since becoming mobile-friendly, we’ve seen...

It’s no secret that the way consumers shop today has fundamentally changed. Purchase decisions are highly researched and much more calculated than they were ten years ago. According to a 2011 Google/Shopper Science study, the number of sources used by any shopper for any average shopping occasion is now up to 10.4. This is nearly double the amount used as recently as 2010! So what’s the impact to furniture retailers? According to Forrester research, 6% of furniture sales will be e-commerce by 2016, and 60% of all furniture sales will be online-influenced. To better understand the role that online plays in furniture shopping, we investigated into how digital and mobile influences the furniture purchase path. Check out this infographic to see some of our key findings: Stay tuned for more great insights into the furniture category, including data around the consumer's online path to purchase, later this year. Posted by Jacalyn Stolt, Google Retail Team

(cross posted on the Google Enterprise Blog ) Editors note: Today’s guest blogger is Ronen Lapidot, Senior Vice President of Information Technology at Perry Ellis International, a designer, distributor and licensor of apparel and accessories for men and women. Perry Ellis International joins other retail organizations in going Google. See what they have to say . Far from a typical fashion house, our apparel spans a variety of categories including men’s and women’s clothing, accessories, children’s apparel, even evening gowns for the red carpet. In total, we manage a portfolio of some of the best known brands in fashion, including Perry Ellis®, Original Penguin®, Jantzen®, Laundry by Shelli Segal®, Nike® Swim, Callaway® and more. With 2,600 associates spanning across 65 store locations and 30 offices worldwide, we rely on technology to stay connected. The increasingly fast-paced global economy of the past several years has made it even more important to be able to work together efficie...

(Cross-posted from the ZMOT Blog) "Showing up is 80% of life." - Woody Allen As Woody Allen opens, showing up is a big part of life. And as we’ve seen with the Zero Moment of Truth, showing up with at the right place with the right content is a big challenge in today’s marketing landscape. To help marketers apply the principles of the Zero Moment of Truth, we’re introducing The ZMOT Handbook , a new online resource that shows exactly how to show up at the right place with the right content and win shoppers. You can download the ZMOT Handbook right now, right here . This new book is the much-requested followup to Winning at the Zero Moment of Truth , the 2011 ebook that's been downloaded over 200,000 times. While ZMOT is being universally embraced as the new critical moment for brands, many marketers are wondering how to get started. The ZMOT Handbook provides practical tips on how to apply ZMOT principles to your marketing strategy, along with detailed insights from Todd...

(cross-posted on the Google Enterprise Blog ) Editors note: Today’s guest blogger is John Edelman, CEO of Design Within Reach, a national retail operation that sells modern design for homes and offices. Design within Reach joins other retail organizations in going Google. See what they have to say . At Design Within Reach, we make authentic modern de sign accessible. Rob Forbes founded the company in 1999 when he tried to furnish his apartment with the clean, simple classics he’d come to appreciate while living in London, but found that many of his favorite designers weren’t accessible in the United States. Design Within Reach quickly took off and today has 44 ret ail locations across the U.S. and Canada. In 2009, my partner and COO, John McPhee, and I decided to move the corporate office from California to Connecticut, it gave us the opportunity to reevaluate our internal operations. Our previous technology platform required us to maintain multiple servers, and moving them across the...

Engaged couples are going online for wedding inspirations more than ever. Searches for [wedding ideas] have increased by around 54% compared to last year. Although January and August are peak wedding search months, couples plan an average of 9-12 months ahead for their big day. Looking at current search trends can give a better insight into their needs for 2013. Consumers are diverging from the traditional wedding plans. We see a bigger focus in the coming year on things you can do yourself, such as decorations or floral arrangements, and alternative cake and vacation options. Do it Yourself Weddings Increasingly, brides are adding personal flair to their wedding - and are turning to YouTube to find ideas and tips. Searches for do-it-yourself videos have exponentially increased. YouTube style vloggers with huge followings, such as RachLoves and MissKasandraBrooks , often give wedding tips to their fans. FleurdeForce, for example, recently started a separate channel BridedeForce to s...