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(post wording updated 8/20/12 @ 5:00 ET) Join social media power influencer +Lynette Young for a look at ways your business can kick start its presence on Google+ in a Learn with Google Hangout on August 23rd at 1pm EDT/10am PDT. RSVP for the Hangout on our Google+ Event page.  Companies big and small are using social media to interact with customers and build digital brands. Even if your business wasn’t an early adopter of social, Lynette will guide you through ways to kick start this channel with Google+. In this hangout, she’ll talk through examples of businesses using hangouts, pages and unique content to grow their audience. As a Learn with Google program, you’ll also hear lots of tips and strategies you can use to build a community from scratch on Google+. Lynette Young is a digital media specialist helping entrepreneurs and businesses put social ideas into action. She is the founder of Women of Google+ and CEO of Purple Stripe Productions. Kari Clark of the Google+ Marke...

Today, shopping is no longer limited to the mall - it happens at home, waiting in line, or at the doctor’s office. If you’re armed with a smartphone, every moment is now a shopping opportunity. As retailers gear up for this month’s back-to-school shopping crunch, we took to the digital Main Street to find out how consumer shopping patterns have changed. Focusing on apparel shopping, we analyzed consumer shopping behavior from the point of sale backward, and surveyed apparel shoppers to understand shopping trends. We found that not only is online research playing an integral role than in both online and in-store purchases, consumers are increasingly shopping on their mobile devices and using online video to inform purchase decisions. In fact, 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video online. Here are a few highlights from the report: Mobile devices bring the mall to you Mobile shopping is not a sporadic activity limited to weekend trips ...

(cross-posted on the Inside AdWords Blog ) It’s almost back-to-school time, but students aren’t the only ones who are getting geared up to learn. Today, we’re announcing our next series of Learn with Google webinars , which will arm you with the tools you need to get the most out of Google’s advertising products and solutions. Over the next couple of months, 13 webinars will teach you tips and how-to’s to help make the web work for your business. Join us as we kick things off this Thursday, August 9th with a webinar on multi-channel attribution and check out the full schedule below: Aug 9 at 9am PDT Multi-Channel Funnels: Attribution Across Channels Aug 23 at 10am PDT How to Kick Start Social with Google+ (Hangout on Air) Aug 28 at 10am PDT Optimizing your Video Ad Campaigns Aug 29 at 10am PDT Google+: Enhancing Marketing and Making Social Accountable Sept 5 at 10am PDT Go Bigger, Faster with AdWords Editor Sept 6 at 10am PDT Making the Most of Recent AdWords Updates Sept 12 at 10am PD...