mortiz081

Between my husband and I, we have 14 devices that connect to some type of wireline service. And with a new batch of cool gadgets clamoring for our attention during the holiday season, that number is sure to grow. Not just for us, but for the millions of other consumers lining up to buy TVs, tablets, laptops and so on. On Black Friday this year, nearly 40% of shoppers purchased electronics and TV purchasers increased by 30% . With all those new, shiny and sleek electronics flooding the market, many consumers are looking to upgrade their current wireline services. So what good is the piece of hardware without the service provider to deliver the content? And, more importantly to the bottom line of cable TV, high-speed internet and home phone service providers, how are consumers finding the information to make those purchase decisions? In Google’s new custom research study with Compete , we looked at the surprising and powerful role digital and mobile play in influencing wireline servic...

Keeping the lights on is a simple phrase, with simple meaning- make sure you leave the lights on so your customers can find you, or find your products- online. When- the week between Christmas and New Years- a week that could easily get left behind, but who would pass on a customer that has intent to research or buy during a week with plenty of time for web surfing, video viewing, social networking and walking into stores armed with their new mobile device or tablet? Just think of the poor folks that have to work on Monday, December 26th- they will be online, researching and shopping. And if they're not working that day- they're heading out to redeem those gift cards online or in-store (or returning that hideous sweater from Aunt Suzie). Last year, Sunday, December 26th was the fifth largest eCommerce shopping day and ShopperTrak estimates it could be the 3rd largest day this year, since it falls on a Monday. If you're a numbers person, here are some of the stats behind wh...

Shopping cart abandonment is one of the most pervasive concerns among online retailers, and with good reason. Studies show that 75% of your site visitors will likely leave without making a purchase, and 85% of the top 1,000 online retailers are doing nothing to combat this growing issue (Listrak 2011). If you are investing in channels to drive traffic to your site this holiday season, take advantage of the opportunity to add value to your campaigns and maximize ROI by using your existing AdWords Conversion Tracking pixel to remarket to past converters. Remarketing using Conversion Tracking (RMCT) adds an innovative and personal layer to your remarketing investments by targeting loyal customers who have already purchased from you. This creative approach to Remarketing has twice the win rate of conventional Remarketing (Google internal research), and is a great way to multiply conversions among loyal customers during the crucial post-holiday period. By tracking conversions and collectin...

With the free shipping cutoff looming, shoppers are turning to the streets to find last-minute gifts in stores. You can make your brand stand out after the shipping cutoff by taking advantage of the consumer’s companion this holiday season -- smartphones. Mobile queries have spiked the week before Christmas (see chart below) for the past two years. In the retail category, “Black Friday” related mobile queries were over 200% higher in 2011 than last year, and Google Mobile Ads project that 44% of this season’s searches for last-minute gifts and store-locators will be done on mobile phones. 1 So ensure your mobile site experience is on par with your desktop site as 40% of users will turn to a competitor if not. 2  Prepare for this influx of foot-and-mobile-traffic by doing the following: Make it easy to find your store. 95% of mobile users will be looking for location-specific information, and 61% will go into stores after finding a store’s address. 3 Promote findable and easil...

‘Tis the season for toy shopping. Fijit Friends , Leap Pads , Monster High Dolls , and of course, Lego , Barbie , and American Girl Dolls are top of the list this year. We’ve already seen toy queries increase 38% in 2011 versus 2010. And we all know that November and December are key times for toy shoppers (see query trends here ). As the online channel becomes increasingly influential, many toy retailers and manufacturers are asking how to best reach these shoppers. We’re excited to announce that Google and Compete recently completed a custom study on the Toy industry, investigating how digital and mobile influences toy purchase decisions. Here are 4 key insights and recommendations on how marketers can reach toy shoppers this season! Digital is core to the toy buying process: Digital resources are used more throughout the toy purchase cycle than traditional sources. 43% of shoppers use video sharing sites, 39% visit manufacturer websites, and 39% rely on paid search for inf...